This paper examines the series of events that took place in July 2007 leading to the slaughter of Shambo, a ‘temple’ bull belonging to a community of monks at Skanda Vale in rural West Wales. The main focus in this paper is the transformation of Skanda Vale from a quiet ‘multi-faith’ devotional community in a remote part of the country, to a politically engaged ‘Hindu’ organisation at the centre of an international media storm surrounding the killing of Shambo.